Apparel Genetics
Two women in jeans standing back to back, a glowing ring at the waist showing two different shapes
Apparel Genetics, Inc.

The first AI trained on women’s body shapes, not sizes.

Apparel Genetics is the parent of BodyCodes and One Jean. BodyCodes tells brands and retailers what to make, stock and sell for each body shape. One Jean is our own denim brand, built on it.

Our brands Talk to us
Our brands

One company. Two ways to fit women better.

BodyCodes is what we license. One Jean is how we prove it with real customers.

A woman traced by glowing contour lines and measurement callouts
AI retail infrastructure

One fit platform, licensed by brands and retailers.

Brands and retailers license one platform. It tells them what to make, what to stock and how to sell for each body shape.

  • Four bottom body shapes, with tops and dresses next
  • AI to plan, market, certify and help her shop by shape
  • Each woman’s fit held in our database, from brand to brand
Visit BodyCodes
Close-up of dark denim and orange stitching, its fibers lighting up as circuitry
Our own brand · live now

Premium denim for women 25 to 55.

One Jean is powered by BodyCodes. Every pair is cut for her shape, and every sale teaches the system more.

  • Made by our licensed manufacturing partner
  • Sold direct to consumers
  • Our test bed for new fit research
Shop One Jean

We are not manufacturers. We license the fit.

How it works

An inside brand, like Lycra or Intel.

BodyCodes lives inside the garment, under the brand’s own label. A woman finds her BodyCode once and shops by it everywhere.

Her BodyCodeA few questions assign her shape. Her fit stays on file as her body changes.
The brandMakes clothes using our patterns and casual style filters.
CertifiedGarments are checked against every shape before they carry Powered by BodyCodes.
Fewer returnsShe keeps what she buys. That is better for brands, for her and for the planet.
A woman seen flat on a size grid, and through a lens that reveals her shape
The missing variable Under 1%

of a woman’s shape is explained by her size, across 291,652 customer records. The industry plans by size. Women will buy their shape if they have the option.

Size is the broken part.

$850Bof US retail sales were expected back in 2025, about 16%, all categories.NRF and Happy Returns, 2025
53%of apparel brands and retailers name size and fit as the top reason for online returns.Coresight Research, 2023
71%of women say they are a different size in every brand.TODAY survey, 1,443 women
Proof · the founder’s predecessor companies

Fit by shape has already sold in stores, on TV and online.

93%

correct fit from the second purchase on, and 84% on the first. The industry delivers about 30%.

9retail venues tested, including Nordstrom, Macy’s, QVC and direct to consumer, 2005 to 2018.
$9.7MLittle Black Pant, in 16 months on direct response TV.
$700Ksold on QVC in 14 minutes.
150,000units ordered from a demand model built on 10,000 sales, 93% accurate by shape.

Sources: records of the founder’s predecessor companies; demand modeling, 2017. The industry figure is a company estimate. Patent application filed September 9, 2026.

“Every body carries a pattern. We built the AI that reads it.”
CRICKET LEE · FOUNDER AND CEO
Fit research26 years
Women coded by shape35,000
Modeling records291,652
In the press

The BodyCodes launch, in the press.

WWDWith BodyCodes, Every Woman Gets Jeans Her ShapeAugust 26, 2026 YahooBodyCodes Is Changing the Way Women Find the Right FitAugust 26, 2026 TCF PostBodyCodes Launches: Challenging the Way Women’s Clothing Is SizedAugust 22, 2026 UpNextFive years in the making. The next chapter starts here.June 2026
Earlier coverage of Cricket Lee’s work
  • The Wall Street Journal
  • The New York Times
  • Chicago Tribune
  • Today Show
  • Good Morning America
  • Forbes
In their words

What women say about the fit.

Comments from customers of our fit products, past and present.

“I am really hard to fit and took a chance. They fit me GREAT.”
Lindsay Luke
“They fit me like they were tailored to my body!”
Marilyn Milano
“Fit perfect! Answer the five questions truthfully; can’t miss!”
Yvonne O’Conner
“I was amazed at how well they fit!”
Diane Watts
“Cricket really understands that women come in many different shapes.”
Debra Phillips
“They fit like they were custom made for me!”
Fabiola Grijalva
Team

Fit science, technology, AI and operators.

Cricket LeeFounder and CEOApparel fit pioneer. Ralph Lauren, Saks Fifth Avenue, Hanes, Haggar. Invented Fit Finder and the fit-by-shape system.
Rhoan LindoCOOSVP One Jeanswear, Ralph Lauren Polo, Unilever, Avon.
Bob NimonCTOPatent strategy, ML and LLM integration.
Eileen FraserCMORan the Little Black Pant campaign and its data story.
Marie DriscollRetail SalesTop 50 voices in retail. CFO, retail technology.
Irakli NinuaHead of AI and Forecasting20 years in finance and AI. MS Quant Finance, MBA.
Aaron BattistaChief Retail OfficerGucci, VF Corp, Lucky Brand, 7 for All Mankind.
David StiffmanOps and Finance AdvisorLiz Claiborne, BCI Brands, Calypso St Barth.
For investors

We are raising our seed round.

A $200K pre-seed bridge now, then a $2M seed to build the enterprise and marketplace platform. Ask us for the executive summary.

Request the summary
26 yearsof fit research
291,652body records
4AI tools on one platform
2brands: BodyCodes and One Jean
A woman in a black top, her outline traced by cyan contour lines streaming into data
Contact

Talk to us.

Brands, retailers, manufacturers, press and investors. Write to Cricket directly.

Talk toCricket Lee, Founder and CEO
Email[email protected]
Phone917-708-0205
Based inAustin, Texas
Our brandsBodyCodes · One Jean