One Jean launches November 18. Jeans for your shape, not your size
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Press BodyCodes in WWD

The body-shape data fit AI needs.

Apparel Genetics is the parent of BodyCodes and One Jean. BodyCodes holds 291,652 longitudinal records and 35,000 women hand-coded by shape, and we are building the AI on top of it.

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291,652longitudinal body records
35,000women hand-coded by shape
93%fit on the second purchase
26 yearsof fit research
As featured in
  • WWD
  • The Wall Street Journal
  • The New York Times
  • Forbes
  • TODAY
  • Good Morning America
Our brands

One company. Two ways to fit women better.

BodyCodes is what we license. One Jean is how we prove it with real customers.

A woman traced by contour lines and measurement callouts

One fit platform, licensed by brands and retailers.

It tells them what to make, what to stock and how to sell for each body shape.

  • Four bottom body shapes, with tops and dresses next
  • Tools to plan, market, certify and match her fit, on rules today, with models in training
  • Each woman’s fit held in our database, from brand to brand
Visit BodyCodes
Close-up of dark denim and orange stitching

Premium denim for women 25 to 55.

One Jean is powered by BodyCodes. Every pair is cut for her shape, and every sale teaches the system more.

  • Made by our licensed manufacturing partner
  • Sold direct to consumers
  • Our test bed for new fit research
Shop One Jean

We are not manufacturers. We license the fit.

An inside brand, like Lycra or Intel.
How it works

Inside the garment, under the brand’s own label.

A woman finds her BodyCode once and shops by it everywhere.

A soft clay form under a frosted glass shell, with indigo pebbles around it
01

Her BodyCode

A few questions assign her shape. Her fit stays on file as her body changes.

Four jean pattern pieces with different hip curves and a measuring tape
02

The brand

Makes clothes using our patterns and casual style filters.

Folded indigo jeans on a pedestal with a check-mark seal
03

Certified

Garments are checked against every shape before they carry Powered by BodyCodes.

A closed shopping bag with a ribbon, and a return arrow resting beside it
04

Fewer returns

She keeps what she buys. That is better for brands, for her and for the planet.

The missing variable
Under 1%

of a woman’s shape is explained by her size, across 291,652 customer records. The industry plans by size. Women will buy their shape if they have the option.

Size is the broken part.

$850Bof US retail sales were expected back in 2025, about 16%, all categories.NRF and Happy Returns, 2025
53%of apparel brands and retailers name size and fit as the top reason for online returns.Coresight Research, 2023
71%of women say they are a different size in every brand.TODAY survey, 1,443 women
Proof · the founder’s predecessor companies

Fit by shape has already sold in stores, on TV and online.

93%correct fit from the second purchase on, and 84% on the first. The industry delivers about 30%.
9retail venues tested, including Nordstrom, Macy’s, QVC and direct to consumer, 2005 to 2018.
$9.7MLittle Black Pant sales in 16 months, on rules and human expertise, before any AI.
150,000units ordered from a demand model built on 10,000 sales, 93% accurate by shape.
A woman seen flat on a size grid, and through a lens that reveals her shape

Sources: records of the founder’s predecessor companies; demand modeling, 2017. The industry figure is a company estimate. Patent application filed September 9, 2026; pending, not granted. $700K sold on QVC in 14 minutes.

“Every body carries a pattern. We hold the data that reads it.”
Cricket Lee, Founder and CEO
In the press

The BodyCodes launch, in the press.

WWD Sourcing Journal · SJ Denim With BodyCodes, Every Woman Gets Jeans Her Shape August 26, 2026Read the article
Yahoo ShoppingWith BodyCodes, Every Woman Gets Jeans Her ShapeAugust 26, 2026 GeneOnlineApparel Genetics Launches BodyCodes Sizing System Based on Body ShapeAugust 22, 2026 UpNextA New Fit Standard to Replace 80 Years of Outdated Fashion SizingJune 8, 2026

Launch announcement: BodyCodes declares women’s apparel sizing broken, launches fit-by-shape standard (PRWeb, August 22, 2026)

In their words

What women say about the fit.

Comments from customers of our fit products, past and present.

“I am really hard to fit and took a chance. They fit me GREAT.”
LLLindsay Luke
“They fit me like they were tailored to my body!”
MMMarilyn Milano
“Fit perfect! Answer the five questions truthfully; can’t miss!”
YOYvonne O’Conner
“I was amazed at how well they fit!”
DWDiane Watts
“Cricket really understands that women come in many different shapes.”
DPDebra Phillips
“They fit like they were custom made for me!”
FGFabiola Grijalva
Team

Fit science, technology, AI and operators.

CLCricket LeeFounder and CEOApparel fit pioneer. Ralph Lauren, Saks Fifth Avenue, Hanes, Haggar. Invented Fit Finder and the fit-by-shape system.
RLRhoan LindoCOOSVP One Jeanswear, Ralph Lauren Polo, Unilever, Avon.
BNBob NimonCTOPatent strategy, ML and LLM integration.
EFEileen FraserCMORan the Little Black Pant campaign and its data story.
MDMarie DriscollRetail SalesTop 50 voices in retail. CFO, retail technology.
INIrakli NinuaHead of AI and Forecasting20 years in finance and AI. MS Quant Finance, MBA.
ABAaron BattistaChief Retail OfficerGucci, VF Corp, Lucky Brand, 7 for All Mankind.
DSDavid StiffmanOps and Finance AdvisorLiz Claiborne, BCI Brands, Calypso St Barth.
For brands and retailers

Bring your line onto BodyCodes.

We run a small number of co-op pilots each season. Start with one or two styles, and we build your brand’s shape profile together.

Talk about a pilot on WhatsApp
26 yearsof fit research
291,652body records
35,000women hand-coded by shape
2brands: BodyCodes and One Jean
Portrait of Cricket Lee, Founder and CEO of Apparel Genetics
Contact

Talk to us.

Brands, retailers, manufacturers and press. Reach Cricket Lee, Founder and CEO, directly.

Message on WhatsApp Or email us
Email[email protected]
WhatsApp+1 917-708-0205
Based inAustin, Texas
Our brandsBodyCodes · One Jean

Investor relations

For investor relations and partnership inquiries, tell us who you are. Cricket will reply directly.