PRESS AND PODCASTS
With BodyCodes, Every Woman Gets Jeans Her Shape
WWD | August 26, 2026
Apparel Genetics founder and CEO Cricket Lee introduces BodyCodes, a new fit system designed to match women with jeans based on their body shape rather than size.
BodyCodes Is Changing the Way Women Find the Right Fit
Yahoo News | August 26, 2026
The BodyCodes story was also published on Yahoo News, bringing the conversation about shape-based fit and the future of women’s sizing to an even wider audience.
BodyCodes™ Launches: Challenging the Way Women’s Clothing Is Sized
TCF Post | August 22, 2026
TCF Post explores the launch of BodyCodes, Apparel Genetics’ shape-based fit system designed to replace traditional clothing sizes with a more personalized approach to fit.
After five years of development, BodyCodes™ enters the conversation. Our first story of 2026 introduces a new fit standard—built on 26 years of research and designed around the human body.
FEATURED STORY — 2026
READ THE FULL STORY →
FIVE YEARS IN THE MAKING.THE NEXT CHAPTER STARTS HERE.
All Shapes and Sizes, The Creation of a Consumer Centric Society with Cricket Lee
Disrupting The Fashion Industry A Convo with Cricket Lee
ARCHIVES of CRICKET LEE
PERSONAL MEDIA COVERAGE
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Chicago Tribune
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