ABOUT THE INVENTORS

Jointly garnered over 50M earned media impressions on this journey

Natasha Lee

The voice of reason for global fit regulation.

Discovered how to use a special marketing method to drive fashion with new tech

lEGAL AND CREATIVE XOSK;L

Cricket Lee

The pioneer of consumer fit tech.

spent over 20 years studying women’s shapes while

testing every industry silo and consumer touchpoint

has won over 70 advertising and PR excellence awards and managed billion dollar company marketing mergers

always very far ahead of her time; built and sold three innovations

The voice of reason.

Natasha Lee

Discovered how to use a special marketing method to drive fashion with new tech

lEGAL AND CREATIVE XOSK;L

Learn More

The pioneer of consumer fit tech.

Cricket Lee

spent over 20 years studying women’s shapes while

testing every industry silo and consumer touchpoint

has won over 70 advertising and PR excellence awards and managed billion dollar company marketing mergers

always very far ahead of her time; built and sold three innovations

Learn More

Innovation Examples

The original modeling of Natasha for her brand.

Cricket started in 1996 by creating a bodytype program with Mary Duffy.

After major department store tests, cricket set up a booth and was on stage at eWomenNetwork in Dallas.

The first consumer facing fit tech, Cricket designed the fitfinder to lead women to find her body type fit.

Inspired by Mary Duffy, Executive Director or Ford Models, Cricket asks Mary her thoughts of her system.

Regulation Software

Cricket Lee and Natasha Lee have made it their life’s work to change how garments are made and sold. Still accompanied by a legacy development team, they have used their knowledge and created a new full body science that is driven by consumer demand.

An exciting thing is that in 30 seconds you can answer 5 questions and be prescribed a bodycode in our system.

Natasha and Cricket have jointly garnered over 50M earned media impressions.

Cricket created the first consumer facing fit tech with the first apparel fitfinder to lead women to find their body type fit in her system.

Cricket Lee

Co-founder

Cricket spent 25 years studying every touchpoint of adding biological shapes to apparel. Owned two national award winning ad agencies and managed four billion dollar company marketing mergers. Always very far ahead of her time, she built and sold two innovations.

The pioneer of consumer fit tech.

The voice of reason.

Natasha Lee

Co-founder

Joining Cricket in 2012, she created the beta tests and brought 85,000 social media followers to the company in 6 months. She concepted the direct response product that we used to prove the science. Applauded by cover stories in Wall Street Journal for creating the size and shape monikers used and Dallas Morning News for creating her product of black pants, we sold $10M in pants in 15 months.

Natasha created the outfit merchandising concept for social media now used by many brands.