ABOUT THE INVENTORS
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Cricket Lee and Natasha Lee have made it their life’s work to change how garments are made and sold. Still accompanied by a legacy development team, they have used their knowledge and created a new full body science that is driven by consumer demand.
Cricket and Natasha have jointly garnered over 50M earned media impressions.
Anatomic Regulation Software
Natasha created the outfit merchandising concept for social media now used by many brands.
The voice of reason.
Natasha Lee
Co-founder
Joining Cricket in 2012, she created the beta tests and brought 85,000 social media followers to the company in 6 months. She concepted the direct response product that we used to prove the science. Applauded by Wall Street Journal for creating the size and shape monikers used and Dallas Morning News for creating her product of black pants, we sold $10M in pants in 15 months.
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Cricket created the first consumer facing fit tech with the first apparel fitfinder to lead women to find their body type fit.
The pioneer of consumer fit tech.
Cricket Lee
Co-founder
Spent 25 years studying every touchpoint of adding biological shapes to apparel. Owned two national award winning ad agencies (over 70 awards district and national for creative excellence) and managed four billion dollar company marketing mergers. Consulted with National brands on new products. Always very far ahead of her time, she built and sold two innovations.
The voice of reason.
Natasha Lee
Discovered how to use a special marketing method to drive fashion with new tech
lEGAL AND CREATIVE XOSK;L
The pioneer of consumer fit tech.
Cricket Lee
spent over 20 years studying women’s shapes while
testing every industry silo and consumer touchpoint
has won over 70 advertising and PR excellence awards and managed billion dollar company marketing mergers
always very far ahead of her time; built and sold three innovations
Regulation Software
Cricket Lee and Natasha Lee have made it their life’s work to change how garments are made and sold. Still accompanied by a legacy development team, they have used their knowledge and created a new full body science that is driven by consumer demand.
An exciting thing is that in 30 seconds you can answer 5 questions and be prescribed a bodycode in our system.
Natasha and Cricket have jointly garnered over 50M earned media impressions.
Cricket created the first consumer facing fit tech with the first apparel fitfinder to lead women to find their body type fit in her system.
Cricket Lee
Co-founder
Cricket spent 25 years studying every touchpoint of adding biological shapes to apparel. She invented the first fit tech company and the original online fitfinder. Owned two national award winning ad agencies, consulted for major brands and managed four billion dollar company marketing mergers. Always very far ahead of her time, she built and sold two innovations.
The pioneer of consumer fit tech.
The voice of reason.
Natasha Lee
Co-founder
Joining Cricket in 2012, she created the beta tests and brought 85,000 social media followers to the company in 6 months. She concepted the direct response product that we used to prove the science. Applauded by cover stories in Wall Street Journal for creating the size and shape monikers used and Dallas Morning News for creating her product of black pants, we sold $10M in pants in 15 months.
Natasha created the outfit merchandising concept for social media now used by many brands.
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